Dec 09
4
What’s With the New “Internal Bra”
Hmm, may us women soon have a replacement to the cumbersome cloth bra that we’re accustomed to slinging over our shoulder every morning before we go to our job, and (hopefully) abandoning on the weekends or when we are just going to be around the house vegging out? Well, only if you’re willing to undergo an outpatient procedure and pay some money for the “internal bra” which is supposed to provide the same support that tradition outer bras do, but only it does it inside the body via gel inserts underneath the breast (the underwire of the bra) and above the breasts, between the top of the breasts and the shoulders (the straps of the internal bra).
I heard mention in the article I read as well that for some women who are just looking for extra lift and firmness, this could actually replace breast augmentation for them, and it would cost less and also be a less difficult procedure to recover from since it’s outpatient. I couldn’t find the cost anywhere, but my guess would be this might land in the couple grand range since it is indeed still a surgery. The internal bra is called the Cup and Up bra, and it’s expected to be a hit with women who are looking for extra lift but don’t want to enlarge their breasts artificially with breast enlargement surgery.
The internal bra is inserted via a few incisions that are about a centimeter wide, so the scarring would be minimal. The surgery is so far in Europe only, but if it is successful and catches on, you can bet that we’ll pick it up overseas here in the US too eventually, although we do tend to be a bit behind on getting things like this approved by the FDA.
They believe this will also be a hit with younger women who have taken on a degree of sagging in their breasts after they have had children. This is the perfect surgery for them, since it will not actually make their breasts bigger, and it is going to be a little cheaper, than plastic surgery. The patient can go home and rest a few days, and then they can go back to work, so it does require some form of recovery like breast implants, only it probably results in a lot less trauma and soreness, would be my guess.
The Dr. who came up with the device and procedure thinks that this may become widely available in the next 18 months as long as trials go well and the endurance of the bra proves successful after one year, so who knows, this may become quite the fad.
