But what if you are one of the mothers that cannot breast feed, or due to personal choice or scheduling, are simply not choosing to breast feed your baby? And what about these new ads that make you feel guilty if you are a new mom and you do not breast feed? I mean, it’s almost like they might as well say you don’t “really” care about your child if you choose not to breastfeed for personal reasons!

New moms everywhere are apparently feeling the maternal pressures that society is putting on them to breast feed their child, even if it is not in the best interest of the mother and child’s personal situation or an extreme hardship for the mother.

Statistics have shown that almost 70% of all new mothers choose to breast feed, and this dwindles down after six weeks, mostly because most families now require the mom to work, and she’s got business to take care of, to feed the baby and clothe the baby, among other things.

The government sponsored ad campaign for breast feeding that is rubbing some new moms the wrong way is winding down now reportedly though, and they say their intention was not to create guilt, but to educate on the merits of breast feeding and the benefits a child can get if they are breast fed.