A major retailer in Britain, Marks and Spencer, has lowered their large bra sizes that go into very big bust sizes, after a woman who organized busty women against higher prices on large sized bras, which are surcharged by the retailer according to cup size, successfully campaigned and had other busty women sign a petition against the surcharges on larger bra sizes.  They called it unfair that just because they have larger breasts they had to pay what they said were ridiculous surcharges, just to keep their boobs in a bra!

I suppose it is unfair.  The only reason they might be able to justify the prices fo the larger sized bras is more material is used, but even this seems like a far stretch when you can buy jeans in a wide array of sizes for the same price, so why would a bit of fabric make bras any different?  The store did have a sense of humor about the whole thing, which bodes well for their PR over the whole faux pas, taking out a full page ad in a paper saying that they “boobed” and have now lowered the prices on their large sized bras to make them more in line with the bras for smaller breasts women.

The bras are now at the same price point for the same styles.  They had previously advised cutomers that were not fond of the pricing discrepancy that the larger bras had to be priced higher to compensate for the fact they had more support built into them, and wider straps, and they said that most customers didn’t have a problem with paying a higher price for a higher quality, however, there were more than enough unhappy customers over the discrepancy, and so they obliged their loyal customer base – always the wise thing to do if you are in business, especially a retail business, which needs all the help it can get these days when people are unwilling to spend a lot of money on non essential or higher priced premium products.

I remember in the past seeing that the prices were always higher on large bra sizes because they were seen as sort of a specialty item since most women wear below those sizes and supposedly they do require a better engineering for fit and support, but I never thought it was justified since the material used couldn’t be a whole lot more.  A win for the larger busted women, for sure!  I guess being large breasted really does have it’s challenges.

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Posted in Breasts in the News by Breast News Girl No Comments Yet